DNEAT MAT News

Kellogg’s has awarded Open Academy, part of the Diocese of Education and Academies Trust in Norwich, £1,000 to enhance its breakfast club and help feed children in the morning.

Open Academy was selected to receive this boost as Kellogg’s announced it is donating more money to support breakfast clubs than ever before as more and more schools struggle to find the budget to fund this service for their pupils.

Breakfast clubs help with everything from attendance and attainment to alleviating hunger and providing pre-school care. 68 per cent of teachers believe pupils would struggle to concentrate in class without their breakfast club, according to Kellogg’s research.

Principal of Open Academy, Jon Ford said: “We are so grateful to receive this generous donation. This will allow us to continue to purchase supplies, such as cereals, bagels and fruit for our club. These resources will help us to continue to provide our breakfast club services for our children and their families, thanks to the support from Kellogg’s.”

Kate Prince, corporate social responsibility manager at Kellogg’s, said: “We’re proud to have spent over 20 years supporting so many schools across the UK. We believe all children should have the opportunity to start the day with breakfast, and we know that equipment and resources are just as important to clubs as the food itself.”

Kellogg’s has supported 4,000 school breakfast clubs with funds, food and training over the last 23 years – that’s 70 million bowls of cereal to children all over the UK since 1998.